The span between Memorial Day and Labor Day is known as the 100 deadliest days on the roads for teen drivers, according to the AAA Foundation for Traffic Safety. Texting and driving makes you 23 times more likely to be involved in a crash. This deadly habit is a factor in 100,000 vehicle crashes each year. 

With the long holiday weekend ahead and many travelers hitting the road, Cellcom wants to remind people that when it comes to using their cell phone It Can Wait. The local wireless provider recently signed on to AT&T’s It Can Wait® Campaign to help spread the word that no text is worth a life.

“Texting and driving is an issue that’s bigger than any one brand. We’re proud to play a role in changing driver behavior and making people more aware of the dangers,” said Patrick D. Riordan, president & CEO of Cellcom. “Everyone can do their part by putting down the phone when they’re behind the wheel and speaking up as a passenger if a driver is being unsafe. Together we can help save lives.”

Since becoming an advocate of It Can Wait in late July, 60 percent of Cellcom’s employees have signed the pledge to never text and drive. Join the movement by taking the pledge at