Kimberly, WI (October 27, 2017) – Recycled phones are helping clean up the Fox and Wolf Rivers and their surrounding watersheds in northeast Wisconsin. Fox-Wolf Watershed Alliance (FWWA) has been selected as a 2017 Cellcom Green Gift recipient. The organization received a $1500 Green Gift from Cellcom to support the annual Fox-Wolf Watershed Cleanup.

Each year near Earth Day, Fox-Wolf Watershed Alliance hosts a cleanup day to remove garbage and debris from public lands adjacent to local water resources, including Wolf River, Embarrass River, Lake Butte des Morts, Lake Winnebago, Fox River, East River and the bay of Green Bay. The volunteer effort serves a dual purpose of environmental improvement and education.

“We work to incorporate educational messages into the program by providing information to volunteers on how our watershed functions, and the impacts of polluted storm water runoff on our waterways. This project helps to not only remove garbage from our watershed, but also provides educational messages in the hopes to reduce further pollution in the region,” said Jessica Schultz, Executive Director of FWWA.

The cleanup may be one day, but the impact is big. In 2017, nearly 800 people participated and collected almost 500 bags of garbage from the shores of local waterways. The Green Gift from Cellcom will support materials needed for the 2018 cleanup day. Volunteer opportunities throughout northeast Wisconsin will soon be posted for those interested in joining the effort next year. Visit for more details.

Fox-Wolf Watershed Alliance was among 33 green organizations that received a share of the $44,000 in Green Gifts from Cellcom this year. The Green Gifts program launched in 2010 and uses funds generated from Cellcom’s cell phone recycling program to fund green nonprofit initiatives. Customers and community members can bring in their old or unwanted phones to be reused and recycled. Cellcom sends the phones to recyclers who in return send money to Cellcom for the materials that were saved from the phones. Cellcom’s Green Gift program completes the green cycle that starts with consumers being environmentally-conscious and donating their devices.

“Our service area is fortunate to be teeming with non-profits that are creatively using their resources to help the environment though education and activism. Donating your phone allows us to contribute to their efforts through our Green Gifts program and ultimately work toward a greener tomorrow,” said Brighid Riordan, director of public affairs and customer experience initiatives at Cellcom.

Visit Cellcom’s website for the full list of winners. Cellcom is proud to support organizations of all sizes, whose work is impacting the community and building a greener tomorrow. The company’s recycling program has generated $310,975 for local charities over the past 14 years.


Cellcom is an innovative wireless company that provides nationwide service for its customer base throughout Wisconsin and Michigan, with more than 50 retail and agent locations. Cellcom is respected for its long-standing reputation of delivering extraordinary customer care, being a strong community partner, and for its renowned network, which is customized to its rural markets. As a subsidiary of Nsight, Cellcom is part of a family of companies offering complete telecommunications services.