community gardeners accept donation from Cellcom

Green Bay, WI (November 1, 2017) – The Brown County UW-Extension Community Gardens program has been selected as a 2017 Cellcom Green Gift recipient. The organization received a $1000 Green Gift from Cellcom to install water access at one of its garden sites.

The Community Gardens has ten gardens throughout Brown County with 314 plots for families to use for organic gardening, promoting health for the gardeners and environmental sustainability.

“Through the program, community members have access to space and resources to grow organic, local food. Our participants report eating more fruits and vegietables and are more physically active because of their involvement. The program also increases access to local food and helps decrease the dependence on produce transported unsustainably long distances,” said Margaret Franchino, Community Gardens Coordinator. “Additionally, the program offers gardening education and mentoring for youth and adults, which promotes positive environmental change by empowering them to be part of a more sustainable food system.”

Funding from Cellcom will install a permanent water source at the Church Road garden and allow 27 gardening families, the majority of whom are of low or moderate income, the irrigation needed to continue to grow local, organic produce at this location. According to a USDA formula, gardeners raise around $80,000 worth of produce annually at this site. With water access, they will be able to continue to increase their food security, health, and sense of community, as well as create a more sustainable community.

Brown County UW-Extension Community Gardens Program was among 33 green organizations that received a share of the $44,000 in Green Gifts from Cellcom this year. The Green Gifts program launched in 2010 and uses funds generated from Cellcom’s cell phone recycling program to fund green nonprofit initiatives. Customers and community members can bring in their old or unwanted phones to be reused and recycled. Cellcom sends the phones to recyclers who in return send money to Cellcom for the materials that were saved from the phones. Cellcom’s Green Gift program completes the green cycle that starts with consumers being environmentally-conscious and donating their devices.

“Our service area is fortunate to be teeming with non-profits that are creatively using their resources to help the environment though education and activism. Donating your phone allows us to contribute to their efforts through our Green Gifts program and ultimately work toward a greener tomorrow,” said Brighid Riordan, director of public affairs and customer experience initiatives at Cellcom.

Visit Cellcom’s website for the full list of award recipients. Cellcom is proud to support organizations of all sizes, whose work is impacting the community and building a greener tomorrow. The company’s recycling program has generated $310,975 for local charities over the past 14 years.

Cellcom is an innovative wireless company that provides nationwide service for its customer base throughout Wisconsin and Michigan, with more than 50 retail and agent locations. Cellcom is respected for its long-standing reputation of delivering extraordinary customer care, being a strong community partner, and for its renowned network, which is customized to its rural markets. As a subsidiary of Nsight, Cellcom is part of a family of companies offering complete telecommunications services.