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Sheboygan, WI (October 24, 2013) – Bookworm Gardens received a $1000 Green Gift from Cellcom today at a presentation at their facility.

Bookworm Gardens is a grass roots community project that aims to enrich the mind, body and spirit of the young and young at heart through exploration in a garden environment based on children’s literature. Cellcom’s Green Gift will support the expansion of programs at the gardens.

“Bookworm Gardens is experiencing a phenomenal response to our programs, many of which are at or near capacity,” said Beth Carreno, education coordinator at Bookworm Gardens. “There is a need to enhance and expand the current environmental education program. We plan to use the Green Gift implement a youth leadership program and build capacity into current programs.”

A total of $31,500 was given out to 12 green organizations in Cellcom’s service area.

Since 2004 Cellcom has offered a cell phone recycling program where customers can bring in their old or unwanted phones to be reused and recycled. Cellcom sends the phones to recyclers who in return send money to Cellcom for the materials that were saved from the phones. Cellcom has always donated this money back to local non-profits.

In 2010, Cellcom launched the Green Gift program, donating their recycling funds to green non-profit initiatives in an effort to complete the green cycle that starts with consumers being environmentally-conscious and donating their devices.

“This program has become the cornerstone of our green initiatives,” said Brighid Riordan, director of public affairs. “Cellcom is proud to support organizations of all sizes, whose work is impacting the community and building a greener tomorrow.”

Other green gifts went to non-profits throughout Cellcom’s service area and included DC Everest School Forest (Schofield), Boys & Girls Club of Portage County (Stevens Point), Friends of Mead/McMillan Association (Milladore), Merrill River District Foundation (Merrill), Northland Pines School District (St. Germain), Friends of Hortonville Library (Hortonville), Woodland Dunes (Two Rivers), Open Door Bird Sanctuary (Sturgeon Bay), Camp Tekawitha (Shawano), Wisconsin Waterfowl Association (Abrams), and the Brown County Library (Green Bay).

Cellcom’s recycling program has generated over $163,000 for local charities over the past nine years.

Cellcom is an innovative wireless company that provides nationwide service for its customer base throughout Wisconsin and Michigan, with nearly 80 retail and agent locations. Cellcom is respected for its long-standing reputation of delivering extraordinary customer care, being a strong community partner, and for its renowned network, which is customized to its rural markets. As a subsidiary of Nsight, Cellcom is part of a family of companies offering complete telecommunications services.

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